New Jersey's Leading Diamond Expert

About Us

The Jewelry Store that Treats You Like Family 


Brian McLean first started in the jewelry business back in 1982 working for a local jewelry store. After 8 years of working for someone else and learning the ropes, Brian decided to turn his dream into reality and go into business for himself.

Brian purchased Simones (an existing jewelry store in Eatontown, NJ) in 1990. The many years of hard work and treating the customers like they were family has proven to be the key to our success.

Born and raised in Monmouth County, Brian and his family remain a part of the local community. Simones Jewelry is truly a family business. Brian’s wife, Theresa handles the book keeping and accounting as well as sales during the holiday season.

Brian’s sister, Lisa works full-time in the business in sales and marketing. Other friends and family members also assist in sales throughout the year. All of the staff as Simones are very knowledgeable and helpful. Our goal is to make you happy whether it’s finding that perfect gift or creating a one of a kind custom piece of jewelry.

With over 27 years in business, Simones Jewelry is known for its quality merchandise, no pressure sales and super helpful staff. Stop by today and find out what great customer service really is and why so many of our customers are repeat customers.