What makes a Diamond Real?
Nothing is more real than a Diamond. That's why a diamond is the perfect symbol to acknowledge and celebrate a relationship or moment that is authentic and real.
Diamonds are Natural
Before there was life, there were diamonds. Born of molten rock and immense pressure, diamonds formed over three billion years ago, deep within the earth's mantle. They are truly a product of the earth.
Diamonds are Pure
Most gemstones have complicated chemical compounds. A diamond is comprised of just one element; carbon. It's atomic structure is a perfect symmetrical lattice giving it incredible optical and physical properties. Firey and brilliant, with scintillating sparkle, a diamond can disperse light into all the colors of the rainbow.
Diamonds are Beautiful
Humans have admired diamonds for more than 4,000 years, prizing them for intense light, perfect shape and beauty. These distinctive properties prompted many to believe they had mystical, supernatural properties. Man further reveals their natural beauty, through precision cutting and polishing.
Diamonds are Enduring
The diamonds are aptly named, coming from the Greek word "adamas" meaning invincible or indestructable. The lasting nature of diamonds is a result of their incredible hardness, low reactivity to chemicals, resistance to radioactivity and high melting point. Nothing can scratch a diamond, except another diamond.